The Generali Group wished to increase the number of policies to strengthen its life insurance sector.

The life insurance policy portfolio was analyzed with Viscovery Profiler and Viscovery Predictor to determine the probability that a customer would purchase a life insurance policy. Customers with a high affinity for life insurance were addressed with specific campaigns. Based on the success of the pilot project, the same measures were extended throughout Austria.

The accuracy of the prediction model enabled highly effective target-group-specific measures and the successful implementation by the field staff. The response was evaluated as “very satisfactory” by the Generali Group, and the project is considered a success in active portfolio management.