Viscovery boosts sales and profit
[News Viscovery]
Vienna / Austria, July 2010 Despite the global financial crisis, the Austrian specialist for data mining and predictive analytics reports for 2009 a considerable growth in sales, profit and market share and continues to demonstrate success in the international arena.
New customers acquired in the reported period include Northrop Grumman Information Systems (USA), Deloitte & Touche Forensic & Investigative Services, Inc. (Canada) and Telstra Corporation (Australia). An additional large customer in Australia has entered into final negotiations.
This period also saw the release of Viscovery Suite version 5.2, which includes a new licensing system and further improvements for handling and usability as well as enhanced features for microcluster prediction and high-dimensional data analysis features that are essential for text mining and clustering of gene expression data.
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Viscovery Software GmbH relaunches corporate website to serve predictive analytics customers
[News Viscovery]
Vienna / Austria, June 2009 Viscovery Software GmbH confirms its role as a leading provider of data mining and predictive analytics solutions and launches a website update that increases the focus on advice and instruction for users of data mining solutions. In addition to the usual product and company presentation, the new site provides customers with extensive technical information about data mining applications, including publications, scientific articles and interesting links about data mining and self-organizing maps (SOMs). Online demonstrations introduce how to use the software and provide details about particular applications, including an analysis of website visitors based on their click data.
The website update has been designed to streamline visitor searches for relevant information and provide visual, comprehensive information about the software, its application and technology background. Online demos, frequently asked questions, data sheets and an exhaustive list of references provide valuable information for current customers and visitors interested in SOM technology and predictive analytics.
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Sport Eybl & Sports Experts expands customer analytics with Viscovery data mining software
[News Viscovery]
Vienna / Austria, April 2009 Viscovery Software GmbH, a leading provider of data mining and predictive analytics solutions, licenses Viscovery Predictor to Sport Eybl & Sports Experts GmbH, the leading Austrian sporting goods retailer, to augment their proprietary analyses with improved scoring capabilities for optimizing customer targeting.
To reach a decision, Sport Eybl & Sports Experts evaluated scoring solutions from multiple data mining vendors in the market. We chose Viscovery Predictor because it convinced us with its intuitive user guidance and its superior functionality and capabilities, stated Mag. Heinrich Hammerschmidt, Head of Direct Marketing. This enables us to perform our in-house scoring projects quickly and efficiently at reasonable costs.
Viscovery Predictor, a workflow-oriented solution for scoring, prediction and advanced analysis, along with expert predictive analytics consulting, will provide unique patented capabilities for both non-linear prediction and customer scoring. The ease of creation and handling of models, superior accuracy and advanced analytical functions will allow Sport Eybl & Sports Experts to use relevant aspects of their accumulated data for marketing and media optimization, to develop and assess targeted campaigns, as well as to facilitate decision making processes based on supply.
Viscovery announces the successful implementation of data mining for Mediaprint optimized CRM
[News Viscovery]
Vienna / Austria, April 2009 Viscovery Software GmbH, a leading European predictive analytics company based in Vienna, announces the successful implementation of a data mining system for Mediaprint, one of the largest publishing houses in Austria. The data mining software is a part of Mediaprint's new customer relationship management (CRM) system and allows integrated predictive modeling and explorative data analysis of customer data for use in targeted marketing activities.
Mediaprint has been using the Viscovery data mining system and consulting package since 2007, to optimize customer service, campaign management, and actions targeted to newspaper subscribers. With the implementation of Viscovery, we are now able to perform customer analytics quickly and efficiently in-house for both our newspapers Kronen Zeitung and Kurier, Hans Frohner, Head of Statistics and Analytics at Mediaprint said. Behavior-based segmentation and scoring of customer loyalty have become indispensable for successful customer acquisition campaigns and for our customer retention programs.
Viscovery, a workflow-oriented solution for data mining, provides comprehensive capabilities for exploring customer behavior, creating scoring models, defining customer segmentations, and automating analytical workflows. The ease of creation and handling of models, the visual model representation and advanced analytical functions allows Mediaprint to use relevant aspects of their accumulated data for marketing and media optimization, to develop and assess targeted campaigns, as well as to facilitate decision making processes based on CRM information.
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