Use case: Media and Internet

User behavior is constantly changing, often in subtle ways that are not immediately apparent. To react with the right action at the right time, customer data needs to be segmented accurately to ensure an effective response in real-time and to significantly increase revenues.

Viscovery solutions provide visual predictive analytics for managing subscriber relationships as well as optimizing websites according to customer needs by delivering specific target group profiles to marketing departments or advertising partners.

Viscovery solutions are already used successfully in media and Internet business for the following:

  • Target-group specification and campaign design
  • Customer segmentation and scoring
  • Churn prevention
  • Customer key-performance indicator analysis
  • Subscriber analysis
  • User profiling
  • Profile-based content guidance
  • Real-time advertising
  • Integration of empirical data


Click dataThis Viscovery application shows the segmentation of users of a news portal based on their click behavior.

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